The Crossroads Arts District in Kansas City doesn’t make a big impression when you stroll through it on a weekday morning. There are a few converted warehouse buildings with floor-to-ceiling glass in place of the loading dock doors, coffee shops with mismatched furniture, and a brewery that serves as an event space. Older people with notebooks are seated next to younger people with laptops. In contrast to San Francisco, it doesn’t feel like a tech hub. And that may be the whole point, to be honest.
Depending on who you ask, Kansas City’s years of development without much publicity is either a sign of the Midwestern temperament or a lost marketing opportunity. The fact that the city was the first in the world to receive Google Fiber broadband garnered a lot of attention around 2012 before largely disappearing from national discourse. However, the infrastructure it established remained intact. Since then, Kansas City has been subtly enhancing its reputation with tech companies and founders thanks to high-speed fiber, which is now integrated into the city’s fundamental operating logic. The city ranked first in the nation for startup growth and second for startup density in 2019, when its startup funding market reached $169.4 million, a record at the time.
Although both are helpful, the tax code and broadband are not what truly set Kansas City apart from the coasts. It’s more difficult to include in a pitch deck. If you’ve lived in New York or San Francisco, the collaborative culture described by founders who have established businesses here seems out of the ordinary. Instead of being hoarded, success is typically shared. Successful employees of companies like Cerner or Fishtech frequently go on to invest in or mentor the upcoming generation of regional startups. One type of ecosystem recycling takes years to develop and doesn’t appear on any ranking until it is well under way. Kansas City’s version of that loop has been in operation long enough to start yielding truly remarkable outcomes.
| Category | Details |
|---|---|
| City | Kansas City, Missouri (and Kansas City, Kansas) |
| Population (Metro) | Approx. 2.2 million |
| Tech Infrastructure | First city in the world to receive Google Fiber broadband |
| Transit | Kansas City Streetcar (relaunched 2016; expanding) |
| Startup Rankings | Ranked #1 for startup growth, #2 for startup density (pre-2020 data) |
| Cost of Living Advantage | Tech talent spends ~13.5% of income on rent vs. 43.1% in New York |
| Notable Startups | Super Dispatch, Cerner (now Oracle Health), Garmin (founded in Olathe, KS) |
| Key Innovation District | Crossroads Arts District, Start-Up Village |
| VC Activity | $169.4 million raised in 2019 (record year for KC startup funding) |
| Key Companies | Fishtech, Tesseract Ventures, JE Dunn Construction |
Though probably not in the manner that the city’s supporters typically present it, the cost structure is also important. Compared to over 43% in New York or almost 28% in the Bay Area, tech talent in Kansas City spends about 13.5% of their income on rent. This disparity goes beyond simply allowing employees to keep a larger portion of their pay. It allows founders to take longer bets without burning through runway in the first year, hire more staff prior to a Series A, and extend early funding. Bek Abdullayev, an entrepreneur from Uzbekistan, founded Super Dispatch, a logistics tech company that built a platform that digitizes the vehicle shipping industry. The company grew into a Techstars graduate and one of KC’s most notable startup stories, in part because the financial math of building here made the long game more viable.
This story has genuine tensions as well, and it’s important to be open about them. Because Kansas City has more highway miles per person than almost any other comparable city, the city has historically struggled with urban density. This sprawl issue works against the kind of everyday conflicts between investors, engineers, and founders that underpin startup culture. The Crossroads and portions of downtown are the best areas for that kind of unintentional connection, but they are still gaining the necessary critical mass. Strong talent pipelines have been created by universities close to the city, but it is still difficult to keep that talent in the city center rather than watch it leave for jobs in the suburbs or out-of-state businesses.
It’s still unclear if Kansas City will catch up to cities like Austin or Denver, which over the past ten years have drawn significant amounts of talent and coastal capital. However, there’s a sense that something different is being developed here—a more resilient tech economy that favors long-term businesses over short-term ones, rather than a race for maximum valuation. It’s really up for debate whether that’s the right instinct in the long run. However, observing its growth from the outside gives the impression that Kansas City may have discovered something that the more well-known startup cities sometimes miss due to their speed and ambition.
