The majority of people first come across Alisha Lehmann‘s Instagram presence, brand deals, and appearance on everything from football strips to gaming advertisements. Beneath all of that, however, is a football player who began kicking a ball at the age of nine in a small Swiss town and has quietly amassed a career and net worth that speaks to the current state of the women’s game.
Lehmann is thought to be worth between £500,000 and £1.2 million. That’s a big range, and it shows that she is genuinely unsure of how her earnings are distributed. According to reports, her base salary at Aston Villa was approximately £160,000 annually, which is respectable for a WSL player but still low by men’s game standards. The sponsorships are what push her into a completely different financial discourse. Her name is associated with the brands of Adidas and EA Sports, which most likely contribute a significant portion of her yearly earnings.
It’s important to keep in mind where she began. Before entering the BSC Young Boys youth system as a teenager, Lehmann played for FC Konolfingen, a small club in the canton of Bern. During those early years, she trained with boys’ teams three times a week. This may seem insignificant, but it reveals something about her desire to compete at a higher level than what her immediate environment offered. At the age of 17, she signed her first professional contract with BSC YB Frauen, where she finished as the team’s top scorer after scoring a hat-trick in her first season. In 2018, West Ham reportedly contacted her after manager Matt Beard was impressed by her performances at the UEFA Women’s Under-19 Championship. Her life’s course was altered by that relocation to England, both on and off the field.
With nine goals in 42 games, a loan stint at Everton in 2021, and a permanent transfer to Aston Villa, her time in the WSL was fruitful if not spectacular by headline numbers. She found stability at Villa, where she scored four goals in 23 games during her rookie campaign and steadily established herself as one of the team’s more well-known figures. During this time, both the social media following and the commercial appeal that brands were willing to pay for increased steadily. It’s almost a vicious cycle: her increased visibility led to sponsorships, which in turn increased her visibility and increased her value to football as a whole.
She signed a 2027 contract with Juventus Women last year. Moving to Italy felt important, both geographically and in terms of what it meant for her aspirations. Aligning herself with Juventus, a globally recognized brand, adds another dimension to a career that has always seemed to be about more than league positions.
Although the precise trajectory of her earnings at Juventus is still unknown, it appears to be going upward. Lehmann is in the midst of an era where women’s football salaries are increasing throughout Europe and female athlete sponsorship markets are opening up in ways they weren’t five years ago. Depending on how her club career progresses and how long the brands continue to call, the net worth ceiling may be closer to the £1.2 million estimate or much higher.
For the time being, the tale of Alisha Lehmann’s wealth is essentially about a sport establishing its financial stability and a single player who just so happened to be in the right position, with the right profile, at the right time.
